AI-Enhanced Directing: UBER CABRIO

Mario Bíro explores the intersection of AI technology and music video creation. His work on UBER CABRIO, a futuristic and humorous AI-driven music video for Ben Cristovao (2025), blends Wes Anderson-inspired composition with surreal AI interpretations of lyrics with sci-fi elements.

UBER CABRIO was created through a hybrid workflow combining human direction and AI tools. The process involved excessive prompt engineering to generate specific visual scenes, with AI producing all imagery — no live-action footage was used. A few reference photos of the singer’s face were integrated into the AI outputs, while the female actor in the video was generated entirely from scratch using AI.

All generated clips were carefully hand-picked and assembled manually in the final edit, ensuring consistency in style and rhythm. AI tools were also used for upscaling the final material to 4K resolution.

AI & Commercial Usage

Mario Bíro is actively researching how AI can support advertising, marketing, and product visualization. His work explores how AI tools can help create original ad concepts, generate imagery for all types of brands and assist in visualizing 3D objects in realistic settings.

This research focuses on combining AI-generated environments with custom design elements to create visuals that are both creative and useful for commercial projects. The process involves experimenting with prompt creation, selecting suitable outputs, and refining the results through manual editing.

Man in a white tank top holding a Timbar bar labeled 'araispy & slany karamel' outside in front of palm trees at sunset.
A scene from the movie Avatar featuring a blue-skinned, pointy-eared extraterrestrial character smiling and reaching out to receive a protein bar labeled 'Protein' held by a human hand, with floating mountains and lush vegetation in the background.
A hand holding a M-BAR chocolate bar in front of an ancient Roman amphitheater with Viking ships in the arena during a reenactment event at sunset.
Snow-covered mountain peak with footprints on the ridge, under a clear blue sky.
Interior of a temple or shrine with marble columns, checkered floor, lush greenery, large rocks, and an altar with offerings, opening to a natural rocky outdoor area.
Living room with a large wooden horse wall art above a gray couch, decorated with cushions and a blanket. A round wooden coffee table holds a small potted plant, a vase, and a bowl. To the right, a tall plant in a woven basket. A black wall-mounted l
A person wearing a shiny black puffer jacket with a hood and a black beanie, standing in front of a textured, abstract background.
A ketchup bottle labeled 'SMAK' on fire, with flames coming from the top and ketchup spilling out, against a dark background.
A person standing in front of a vintage black Mercedes-Benz car, wearing a large beige puffer jacket, yellow pants, and pink sneakers, with a smoky background.